![]() We implemented an experimental survey design in India to overcome this lack of data. However, the existence of such a link is yet to be explored given the lack of skin tone–specific data in the global context. In India, the industry has tried to link lighter skin to economic success, specifically labor market success. More recently, this preference for lighter skin has become amplified by growing and global whitening product industries dominated by multinational corporations. Colorism or preference for lighter skin tones has a long history primarily linked to colonialism in parts of Asia and Africa. ![]() ![]() In this paper, we examine whether the prevalence of colorism in India can be linked to discrimination in hiring for people with darker skin shades.
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